Company Add: HG Image Host Science Park, East Lake High-tech Development Zone, Wuhan, China
The Real-Time News&Events

The Real-Time News&Events

HG Image - Offering Each Product an Unique Code to Realize Anti-counterfeiting Tracing and Brand Stretching

2016-09-06 Font Display:

In these years, mega beverage manufacturers are all holding their prefect product selling system, improve commodity purchase convenience is no longer an effective way to enhance market competiveness. And channel control is not the best sales model anymore. For a long time, the great market space and strong competition in beverage industry require enterprises to go ahead in packaging and marketing. Transform from the traditional strategy to internet strategy is recognized as the best way to solve the problem, and then it comes to a new problem for the beverage enterprises to build a new strategy which based on products and set the Internet as the carrier to promote marketing. 


HG IMAGE is now providing tailor-made exterior or interior QR code for each bottle of beverage, which makes it possible for customers to get the information of beverage by using their QR code reader on smart phone. And holographic anti-counterfeiting technology guarantees the security of QR code. It not only keeps the advantage of holographic anti-counterfeiting, but also provides each product a unique identity. Beside that, it also provides some services to both the manufacturers and customers, such as anti-counterfeiting tracing, preventing commodities fleeing, loyalty points, consumer draw, online sales promotion,direct marketing, advertising operations guide. 


In past years, the frequent food safety crisis threatens our health has caused the wide attention around the world. How to track and trace the food effectively has comes to be an urgent problem for manufactures. Using QR code is a quick and easy way for customers to connect food products to internet and compare the informations. And the logo is clear or not affects the result of products tracing directly. 


The Production Quality Tracing System built by our professional skilled team has been verified by a quarter of companies, it conforms to the requirements of law and guidance about food safety. As the system helps companies to establish tracing system for tracking products, it could solve the problem of anti-counterfeiting, preventing commodities fleeing and consumer entertainment by a single website.


20161220160649261.png


Hologram QR code Tracing System can solve the problem of food and drink anti-counterfeiting, and makes it possible to trace the source of products. The system will record the location when customers scan the QR code, which would help manufacturers for anti-counterfeiting tracing and show customers how many times this QR code had been scanned or check informations of products such as its origin or date of manufacture.


20161220160611447.png


QR Code Tracing System offers customers a great user experience by scanning the code, which increases the identity and dependency of brand. It is also possible toadd a simple game around scanning code in mobile phone, customers can upload their game score to Weibo/Wechat, which comes to be a free international AD for products. A membership system would be effective to boost consumption by international loyalty points system or QR code lucky draw.  


HG IMAGE offers enterprises services of large data acquisition and precision marketing. The product management, sales growth and brand expending can be realized with the QR code tracing system. The unique, clear and well designed codes make anti-counterfeiting tracing and code scan promotion easily and guarantees marketing updating in the future.